29 July | 2021What is eHerkenning and When do I Need it as an Entrepreneur?
In order to safeguard the privacy and data encryption for online EU public platforms, the identity of private and business persons that login has to be assured. This is where eHerkenning login comes in, a kind of DigiD for companies and people representing a company.
07 July | 20214 Tips for Optimizing your Marketing Funnel and Sales Funnel
In order to have your funnels working effectively, there are a few important things to keep in mind. Therefore, this article discusses the 4 most important things for optimizing the marketing and sales funnels of your business.
05 July | 2021What is a Sales funnel and How Does it Work?
If you open your first contact with a sales offer, you’re like one of those unannounced door-to-door sales persons whose obvious interest is not helping the customer, but closing the sale. So, only those potential customers who have moved through your marketing funnel enter into your sales funnel.
18 June | 2021How to Create an Effective Marketing Funnel
So you’ve got your team, product, funding, and business operations ready to go. What’s next? Making your sale(s) of course! While you can make those sales in your store, these days most products and services are sold online.
18 May | 20213 Easy Gratitude Practices that you Can Do Every Day
Practicing gratitude is invaluable, because it'll not just help you appreciate your current (work) life; it'll also put you in your best state to tackle whatever new challenge lays ahead. So, here are 3 easy gratitude practices that easily fit into any schedule.
14 May | 2021What Are the Tax Allowances for (Startup) Entrepreneurs In the Netherlands?
The Dutch tax system is a complex interplay of rules, exceptions, and allowances. Read on for our discussion of the 4 primary tax allowances and/or deductions that you’re most likely eligible for as startupper.
14 May | 2021How to Overcome the Hurdles of Doing Impact Business as a Hybrid Organization
This article tackles the key hurdles that you need to overcome when conceiving and developing sustainable entrepreneurship. In this, we’ll explain how hybrid organizations offer a solution for walking the impact business line between charity and commerce.
14 May | 2021What Are the Best Impact Facilitators for Sustainable Start-ups and Scale-ups in the Netherlands?
With this increased need for sustainable industry solutions, many sustainable start-ups are continuing to answer the call. In order to support these ventures, an abundance of funding and support from impact-based accelerators, incubators, and hubs has become available in the Netherlands.
11 May | 2021Everything you Need to Know About Paying Taxes as a Startupper in the Netherlands
Calculating and paying your (first) taxes can be a frightening prospect. That’s why in this article we’ll explain about all the taxes that you have to pay as an entrepreneur in the Netherlands.
10 May | 2021How to Determine Your Hourly Rate as a Startupper
When you’re just starting out, determining your hourly rate can be difficult. Of course you want to make a profit, but you don’t want to scare potential customers away with a too high rate either.
07 May | 2021What Are the Best Ways to Diversify your Team?
How do you effectively create a diverse team in your organization? In this article, we’ll lay out the best strategies for how you can do this.
19 April | 2021Predicting the Future: Short-Term and Long-Term Goals
Setting goals is a reliable approach to achieve your ambitions, and helps to efficiently organize your time in striving towards your most fulfilling future.
19 April | 2021Research and Development Funding – Part 4: Start-ups and Entrepreneurs
In this article, we eddy around key tips and scenarios to get R&D funding for start-ups and scaling entrepreneurs.
15 April | 2021What is Diversity and how Does it Benefit your Startup Team?
A powerful team has to be rooted in diversity. That's why this article discusses the concept of diversity and what the benefits for your team are.
13 April | 20215 Simple but Effective Remote Activities for Team Building
Breaking routines lets everyone see a different side of one another. In effect, you automatically communicate more familiarly and collaborate more naturally.
17 March | 2021How to Setup your Business Administration as a Startupper in the Netherlands
In a land known for its elaborate administrative body, setting up your own business administration may seem like a daunting prospect.
03 March | 2021Research and Development Funding – Part 3: Getting Accepted
To be a start-up, you need to be innovative. It’s just that simple. However, since every start-up is focused on this condition, you'll be working in a competitive market, meaning that your company does something truly new that places you in the spotlight beyond the masses.
02 March | 2021How to Perfect your Marketing Plan for 2021
With 2021 in full swing, it’s high time to put the final touches on your marketing plan for the year.
25 February | 2021Dutch Research and Development Funding – Part Two: How and Where for Internationals
Innovative opportunities in the Netherlands are in ample supply… Let’s take a closer look at what more the Dutch business world has to offer for budding entrepreneurs and start-ups.
15 February | 2021Dutch Research and Development (R&D) Funding – Part 1: How and Where?
The Netherlands is a melting pot of bright and bubbling business ideas. As one of Europe’s innovation leaders, the Dutch R&D sector is a well-nourished aspect of the whole economic system.
11 February | 2021How to Make a Customer Journey Map
In your customer journey map, you visualize all the touchpoints – potential interactions between customers and your organization – from your customers’ perspective.
10 February | 2021The Customer Journey – Part 2: From the Delivery to the Ambassador Phase (6–9)
As we explained in this article, understanding your customers’ journey is essential when you’re a customer/client-oriented organization.
04 February | 2021The Customer Journey - Phase 1 - 5: From Customer Needs to the Purchase
The journey that leads your customers to your organization and ultimately binds them to you not just as customers/users but even as ambassadors is very useful to map out.
02 February | 2021The 4 C and the SIVA model for a Customer-oriented Marketing Mix
In our previous article, we discussed drafting a marketing plan according to the 4, 6, or 7 Ps of the marketing mix.
29 January | 2021The Marketing Mix – 4 Ps, 6 Ps or 7 Ps?
When it comes to creating your marketing strategy and writing a marketing plan, the marketing mix is a convenient tool to describe how you’ll use your marketing tools.
28 January | 2021What Are the Most Important Insurances for Startuppers in the Netherlands?
As an entrepreneur, you’re a risk-taker by definition. But the fact that you’re choosing to enterprise instead of taking a secure steady income job doesn’t mean that you have to take any more risks than necessary.
27 January | 2021How to Draft a Powerful Modern Marketing Plan
Similar to business plans, many feel that marketing plans belong to the history bin.
26 January | 2021How to Effectively Onboard New Employees in Remote Working Environments
It’s always tricky to introduce new employees effectively, but in a remote working situation, onboarding requires even more planning and dedication.
22 January | 2021How to Pitch and Present Without Saying uhm
Whether it’s because you’re nervous, uncomfortable with silences or just because it has become a habit, repeatedly saying “uhm” does everything but exude confidence.
17 December | 2020The Home Office: Mastering Your Environment
This is the second part of the working from home series. In 2020, many of us found our world catapulted into restriction and filled with re-routed expectations during the epidemic.
16 December | 2020The Home Office: Structure and Efficiency
Once reserved for a small portion of the working world, the home office has become the new norm for a majority of us.
10 December | 2020Online Marketing: The 6 most Important SEO Practices for Startup Entrepreneurs
Did you hear this one before? “What’s the best place to hide a body?” Answer: “On the second page of Google search results.”
09 December | 2020What is Color Marketing and How Do I Use it to My Advantage?
On the surface, a can-do everything company sounds like a dream partner to work with. However, besides the fact that this can of course never is true – particularly as a startup or scale-up – most people actually prefer to work with specialists in their field.
01 December | 2020The Most Important Fiscal Changes for Entrepreneurs in 2021
The financial announcements for 2021 were already made a month ago during Prinsjesdag, but what is it for you as startupper that changes next year? And what about the years after that?
30 November | 2020List of Startup Hubs in the Netherlands
Looking beyond the capital, it will come as no surprise that the whole country offers an abundance of opportunity for entrepreneurs and startups.
19 November | 2020List of Amsterdam Start-up Incubators, Accelerator & Hubs
Amsterdam has an enviable economic ecosystem, bustling to the brim with start-up life. The city may be quaint and forgiving on the eye, but business in the capital is nothing short of bold.
16 November | 2020Accelerators, Incubators & Hubs – What Is the Difference and Why Do We Need Them?
It’s easy – and sometimes also fun – to throw around business terms like leaves in the wind. However, when you’re trying to finance your new venture, you need to know exactly what it is you’re asking for, where you can get it from, and what the conditions are.
10 November | 2020Why Choose Rotterdam for Your Start-up?
Rotterdam – Amsterdam’s trendy younger brother. The city was drastically rebuilt after fatal bombings in World War II, replacing a once quaint and practical city with vibrant, innovative and inspiring architecture.
06 November | 2020How to Furnish your Perfect Working Environment
We all know the image of the digital nomad freelancer working from anywhere – coffee places, hotels, a bar, even the beach.
05 November | 2020Why to Choose The Hague for Your Start-up
Whether it's on a national or on a global scale, The Hague is a rapidly growing hub for innovative start-ups looking to make a difference.
03 November | 2020Why to Choose Amsterdam for Your Start-up
Amsterdam is alluring for many reasons, but the most important one for us is that Amsterdam is one of the most supportive places for start-ups to build their company.
02 November | 2020Why to choose the Netherlands for Your Start-up
As a relatively small country comprised of quaint architecture, meandering canals, and very tall people, the Netherlands may seem like an unassuming place to substantiate your business.
02 November | 2020Understanding Venture Capital
Venture Capital is currently a term that rolls off the tongue of any budding entrepreneur, but what does it mean, and how does it vary?
14 October | 2020Everything You Need to Know about Bootstrapping
The bootstrapping approach entails starting up a company or a project without funding or loans from investors, banks, or governments.
02 October | 2020Maximizing Productivity – Management: Things Managers Need to Know
The average person spends 30% of their lifetime, or 90.000 hours, at work. The obvious implication of this is that work is a major part of our life, so we better make it meaningful and enjoyable whenever possible.
25 September | 2020Maximizing Productivity - The Role of Sports in the Workplace
As the European Week of Sport dawns on us again, it seems only suitable to explore the benefits of solo and team sports in a business environment.
22 September | 2020Maximizing Productivity: Organization Structures – Flat vs. Hierarchical
If you are starting an online or physical business, you should adapt your organization structures to get the high voltage output that you require. Before proclaiming that we should have "out with the old" and "in with the new," it’s important to understand their differences and consider why new systems may have favorable outcomes for your start-up.
22 September | 2020Monday.com: An Inspirational Story of Success
Monday.com is an operating system aimed at managing teams and organizing workflow. Although it isn’t the only society offering this kind of service, it has quickly become a leading company in the sector.
15 September | 2020Maximizing Productivity – Understanding Coworking Spaces
With vast access to information in our current epoch, it’s inexcusable to ignore that work structures are changing and if you want to start your own business, understanding new approaches are vital; especially if you want to maximise productivity.
08 September | 2020Opening a Business Bank Account in the Netherlands
Are you planning to start your own business in the Netherlands, or do you already have a startup running? Besides registration at the KvK and other formalities, one of the most important aspect to consider is your Dutch business bank account.
07 September | 2020An introduction to Digital Marketing. Part 4: Digital Marketing Objectives, Understand and Develop Your Own
In this digital marketing post, we will focus on marketing objectives and effective methods to define and develop them.
20 August | 2020An introduction to Digital Marketing. Part 3: the 3i Methodology – Initiate, Iterate, Integrate
One of the main principles of Digital marketing is the so-called 3i methodology, namely “Initiate,” “Iterate,” and “Integrate.”
20 August | 2020An introduction to Digital Marketing. Part 2: Inbound and Outbound Strategies
If you made it this far, you are probably curious to learn about the best digital marketing strategies to grow your business and reach new customers.
20 August | 2020An introduction to Digital Marketing. Part 1: How to Use Social Media and Web Platforms
Marketing is a term that is familiar to most of us. Especially if you are an aspiring entrepreneur, you realize soon enough that marketing your product or service effectively is one of the most important things to do to attract your new customers.
11 August | 2020From the back of a Napkin to Reality: How to Validate Your Business Idea in 5 steps
When you have an idea for a new business, everything may seem perfect and great at first, especially when the project is just a sketch drafted on a napkin or on a piece of paper.
11 August | 2020Growth Hacking for Dummies
If you are into startups, you have probably heard about growth hacking already. Although growth hacking is often described as the most effective method to expand your business, when it comes to explaining what it really is, it is hard to find clear answers.
06 July | 2020How to Find the Right Business Partner for your Startup
Are you looking for someone who can help you with your business? Do you need someone to share the pleasures and pains of a venture with? You have arrived at the right place to learn how to find a suitable business partner.
06 July | 2020How to Find Your First Customers
Finally, the moment to officially launch your startup has come. Everything is ready and only one thing is missing to start the engines and run for success: your first customers and/or clients.
05 July | 2020The Seven Most Important Components of a Good Business Plan
Are you looking for a guideline to write a good business plan? Do you need some tips to nail the most complicated sections of this document? Then you have come to the right place, welcome!
05 July | 2020How to Write a Good Business Plan
A business plan is a formal document describing the characteristics and the financial forecasts of a commercial venture.
05 July | 2020Running a Business from Home? Tips to Help You Manage Your Time More Effectively
Let me guess, you are relatively young and at some point in your life, you decided to become your own boss. So, here you are: another startupper running a business from home.
05 July | 2020How to Establish a Home-based Business: Practical Tips for Startuppers in the Netherlands
If you are planning to setup your startup in a (spare) room of your house, you’ve come to the right place to find all the information that you need.
03 July | 2020Trade Names: How to Choose the Best Name for Your Startup
Choosing a fitting and catchy name is a crucial step in starting a new business. The very first impression that you will make on your potential customers will largely depend on it.
03 July | 2020How to Register Your Company with the Dutch Chamber of Commerce
In order for your business to actively operate in the Netherlands, you need to register it at the Dutch Chamber of Commerce (KvK).
03 July | 2020Tips for Selecting Your startup's Legal Business Structure
In order to register your business with the Dutch Chamber of Commerce (KvK), you must select your business legal structure.
03 July | 2020Trusted Facilitators and Where to Find Them
So, are you interested in getting a Dutch Startup Visa? The first crucial step is to establish a collaboration with a facilitator, but how does that work exactly?
03 July | 2020Netherlands Startup Visa: Everything You Need to Know
If you are a non-EU citizen and you want to start your business in the Netherlands (or move it here), you can apply for a Startup Visa. Officially known as the "residence permit for startup entrepreneurs," this one-year residence permit entails specific facilities for ambitious startuppers.
03 July | 2020You Can Do it! How to Start Your Business in the Netherlands
Do you have talent? Do you believe in the power of your own ideas? The Netherlands is definitely one of the best places to establish, grow, and develop a new business.